I was listening to the radio the other day when they came to a commercial break (they say they play a 20-song marathon, yet whenever I tune into this station, they always seem to be in a commercial break - but I digress). I thought for a moment that I had come across another seemingly ubiquitous cheesy radio spot. However, just a few seconds into the ad, I found myself weeping as the swelling music and contrived pathos turned me into a sobbing, blubbering man-baby ... Well, not exactly. What actually happened was that I found myself calling out "shenanigans", as in "Officer Barbrady, I call shenanigans". There was certainly tomfoolery and overstatement afoot.
The commercial was for a local insurance company. Here is what the ad said (and I quote), "Often passed down from generation to generation, our auto insurance is more than just insurance, it is like a cherished family heirloom." Yep, right up there with grand-grandpappy's ashes, the potato chip shaped like Elvis, and the collection of antique dust bunnies. The sad thing was, there was no hint of humor or acknowledgement of hyperbole in the delivery. The pitchman read his lines like Walter Cronkite on the evening news (and I even got the impression that his brow was deeply furrowed). This definitely was a bit over the top. Shenanigans.
7 comments:
I'm deeply offended by this post. I mean, my great grandfather passed his auto insurance down to my grandfather, my grandfather to my dad. My father passed down his auto insurance to me and I plan to pass mine down to Lydia. We've been under this policy now for 4 generations. I weep every time I think about it. In fact, I had considered buying a policy for all my friends. Now I'm crossing you off the list. Have you no sentimentality?
Paul - apparently not (smiles).
Haven't listened to the radio in years.
Ever since I got an MP3 player, I haven't thought about the radio once.
Now I remember why!
haha...the sad thing is the person delivering the line probably had to be paid a lot of money to deliver it...or worse, could actually believe it...haha
Ricky - MP3, what happened to 8-tracks?
Brian - can't say.
That's why I hate the radio. I will stick to CD's.
Rob - Perhaps this will have the same effect on me.
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